Silverpush is a Gurugram-based advertisement company with operations in 6 countries, covering over 13,000 ads across 400+ channels per day. With propriety cross-device tracking & targeted advertising products, Silverpush specializes in maximizing marketing reach to authentic users.
The company was founded in September 2012, by Hitesh Chawla, Mudit Seth & Alex Modon. After starting push notification advertisement in 2013, It launched India's first DSP platform in 2014. The company is backed by IDG Ventures, Palaash Ventures, Fabrice Grinda, K.Ganesh, 500 Startups, M&S Partners and Freak Out Inc, Japan.
As of January 2018, the company operates in 6 countries, working with 100+ clients and employs over 100 people.
Video SilverPush
Technology
- Filed for 10+ patents, for proprietary technology products.
- Real-time ad sync across all digital channels.
- Near real-time detection - 1 sec detection time.
- Innovative video fingerprint matching technology to detect TV ads in real-time.
- 95%+ accuracy in ad detection.
Maps SilverPush
Privacy implications
The use of SilverPush to track users across multiple devices has privacy implications and allows for more detailed tracking of users. Data can be collected from multiple devices used by a single user and correlated to form a more accurate picture of the person being tracked.
History
In April 2014, Geektime reported that SilverPush had raised $1.5 million in funding to increase global reach.
In July 2014, TechCrunch reported that SilverPush was using "ultrasonic inaudible sounds" called "audio beacons" along with cookies to reliably track users across multiple devices and that devices with an app containing the SilverPush SDK are constantly listening for audio beacons.
In April 2015, SilverPush claimed 67 apps were using its code.
In October 2015, the Center for Democracy and Technology submitted comments to the Federal Trade Commission (FTC) regarding SilverPush's cross-device tracking technology.
In March 2016, the FTC issued warning letters to 12 app developers using SilverPush code in their apps. The FTC warned these developers that they may be violating the FTC Act if they state or imply that their apps are not tracking television viewing habits when they in fact are. Shortly after the FTC warning, SilverPush made an official statement that they are ending the Unique Audio Beacon service. However, as of 21 March 2016, SilverPush is still advertising Unique Audio Beacon on their website.
In November 2016, researchers from UCL, UCSB and PoliMI demonstrated the security and privacy implications of the ultrasound cross-device tracking (uXDT) technology used by SilverPush . The most notable of their attacks uses uXDT-enabled applications to deanonymize Tor users.
In May 2017 SilverPush technology was again the subject of research: "A team of researchers from the Brunswick Technical University in Germany discovered [234] Android apps that employ ultrasonic tracking beacons to track users and their nearby environment. Their research paper focused on the technology of ultrasound cross-device tracking (uXDT)."
See also
- Air gap (networking)
- BadBIOS
- Near sound data transfer
- SlickLogin
- Cross-device tracking
References
External links
- CDT letter to FTC
- FTC warning letter
- SilverPush wiki
- SilverPushUnmasked on GitHub
- Demo:Tor deanonymization using uXDT
Source of the article : Wikipedia
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