The League is a social and dating mobile application launched in 2015 and available in several cities in the United States on iOS and Android. It is a members-only swiping app aimed at professionals, with acceptance and matches based on LinkedIn and Facebook profiles.
Video The League (app)
History
The League App was founded in 2014 by Amanda Bradford, who also serves as its CEO. She conceived of the app after growing frustrated with her own online dating experience.
Operation
Users connect their LinkedIn and Facebook profiles and then select their preferences for matches, with criteria including gender, age, height, distance, education, religion and ethnicity. Each user is assigned a representative who can answer app-related questions. As with Tinder, users swipe right to indicate interest in a potential match, or swipe left to pass. The League shows users only five potential matches per day. In April 2016, the app released a second version, with members now able to organize events and create groups. In June 2016, the app added a feature for women interested in freezing their eggs.
Selection process
Each member receives one ticket to bring in a friend, allowing that friend to bypass the application process. Without a ticket, a potential user can sign up for the waiting list. The League scans an applicant's Facebook and LinkedIn profiles to analyze alma maters, degrees, professions, industries, social influence, neighborhood and age. Diversity of applicants is also considered.
As of August 2016, the median age of the users was 28. They are 95% straight, and 99% have a college degree. As of 2017, The League was accepting approximately 10-20% of users who sign up. In May 2016, the app began allowing people older than 40 to sign up.
Maps The League (app)
Controversy
The League's exclusivity has been controversial, with its application process leading Bloomberg Businessweek to criticize the concept as elitist.
Allegations of racism were due to the requirement for the user to declare their ethnicity, and the ability to filter non-white users. However, Bradford said people wanted to know about a person's race, and the ethnicity data is meant to help the site be more inclusive by being diverse.
See also
- Online dating service
- Tinder (app)
References
Source of the article : Wikipedia
0 Comments